For this collection, we began by refining the styles that resonated well in the previous season. We've refreshed our signature sheer pieces, including the organza jumper, tulle tops, and sheer printed jerseys, establishing them as the collection's foundation. Recognising the importance of effortless styling, we've introduced a selection of denim pieces to further elevate and complement the brand's signature styles. Drawing inspiration from the serene Greek islands and their crystal-clear blue seas, we've created a range of prints that reflect their serenity and evoke the feeling of the summer season. The mood is relaxed, reflected in the low-waist jeans and long-line silhouettes. I also wanted to in incorporate cut-out elements into the designs to further explore the interplay of sheer and solid looks. Our team developed new pleating and shirring techniques, adding a tactile dimension to the collection.
Overall, I want the collection to feature easy and relaxed styles, playfully mixing sheer and solid elements with our new denim pieces. I also aimed to infuse a hint of playfulness through the prints used, enhancing the collection's vibrant and carefree spirit.
